To attract, win and retain customers, often the only thing that sets you apart from your competition is the service that you provide.
Create a culture of customer service by eliminating policies that impede service. Hire employees with a good attitude that are friendly, enthusiastic and outgoing. Exceed customer expectations. Go above and beyond. Satisfaction isn’t enough. Empower employees. Provide customer service training.
Studies show that it costs 6x more to attract a new customer than it does to retain an existing customer.
Companies can boost profits from 25% to 125% by retaining 5% more existing customers. The average company loses 10% of its’ customers each year. A 2% increase in customer retention has the same effect on profit as cutting costs by 10%. Do you need any more reasons why customer retention is so important?
Increase sales and your bottom line through greater customer engagement. Increase customer referrals through word-of-mouth recommendations.
Customers contact you because they need your help. When you delight your customers, they are more than happy to give you glowing recommendations. Ask your customers for referrals. They’ll be happy to share you with their friends and family.